Game Publishing

Adhering to the philosophy of “Building quality through professionalism, supporting dreams with dedication,” we are committed to providing our partners with comprehensive services centred on product publishing, brand marketing, and product operations.

Business Scope MARKETING

Premium Mobile Games

Through an exclusive agency in mainland China, develop a detailed comprehensive distribution plan and adjust it in real time based on market trends and product data to achieve long-term, detailed operations throughout the entire cycle.

High-quality Client games

Deeply localised to suit the needs of mainland Chinese players, partnered with mainstream PC channels to achieve comprehensive PC distribution coverage in mainland China.

PC Games

Currently, Phoenix Games has released more than 50 STEAM games, with total sales of millions of copies on the platform.

Game Publishing Publish the brand-new games that have not yet been released through exclusive mainland agency right partnerships.

product positioning

Using data analysis results as decision-making guidance, determine product positioning, and determine operational policies.

Distribution

Through partner platforms of Phoenix Game, we connect with over 300 CDKey retailers in China, ensuring a comprehensive channel exposure.

ISBN Approval

Capable to secure publication licenses and expedite the approval process.

On-going Strategy

Adjust strategy accordingly to ensure long-time success.

Marketing & Promotion

Customize marketing strategy for each game to ensure comprehensive promotion across all channels.

Publishing Cases CASE

Tales of Wuxia Series

Launched in 2015, it was named the most popular domestic single-player game of the year.Cumulative sales across all platforms have exceeded 3 million copies.

Capacity for approving ISBN Proficient in ISBN approval application, with mobile game ISBN available in as little as three months.

Policy Interpretation

Experienced in approval polices and able to simplify the revisions.

PR Ability

Adept in PR and able to expedite the approval process.

Import Advantages

Experienced in ISBN application of overseas games, familiar with the approval process and workflow.

Published GamesGAMES